MNUE: Upper Echelon Living

MNUE was first born in 2009, originally envisioned as a creative brand for music and entertainment. As a music artist, the idea began as a way to connect people to sound, performance, and style. Over time, life’s challenges reshaped and expanded that vision. 

In October 2022, MNUE’s founder survived a devastating car accident that left lasting physical challenges. That turning point introduced him to holistic healing and the transformative power of wellness. Guided by a journey of recovery, sobriety, and resilience, MNUE evolved from just entertainment and apparel into a lifestyle and wellness brand dedicated to wholeness. 

MNUE stands for the Upper Echelon — the highest standard. Our mission is simple:

• To help people become the best version of themselves — physically, mentally, emotionally, and spiritually. 
• To provide the best of the best in wellness, music, style, and empowerment.
• To create safe spaces for healing, creativity, and community.

Five years from now, MNUE will be more than a brand. It will be a wellness hub — a multi-use center offering:

• Holistic healing & wellness products
• Mental, emotional, and sobriety support groups
• Fitness programs like walking clubs & yoga
• A juice bar & lifestyle merchandise store
• A recording studio & performance art space
   

This future isn’t just about wellness — it’s about empowerment. MNUE is a movement to prove that even from rock bottom, you can rise to the upper echelon of your best self.

MNUE is built by someone who has lived the journey — from struggle and recovery to healing and empowerment. That story makes MNUE more than a brand; it’s a beacon of resilience and transformation. 

Sign up for our loyalty program and earn points every time you visit MNUE. Redeem your points for free juices and other exciting rewards!